Copywriting Portfolio

Trivago
Freelancing with Trivago through Quill Content, I worked on a large SEO project for their online magazine. After being given an SEO-based blog title, I researched suitable hotels, making sure their criteria matched that of the topic, e.g 'Dog-friendly hotels in Northumberland'. After selecting 6-10 hotels, I wrote long-form copy about each one's history, the amenities, the area and its restaurant/spa. trivago magazine du vin cambridge hotel trivago magazine the varsity cambridge trivago magazine slaley hall dog friendly hotel
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Disney
I regularly work within Disney's head office, writing copy for their latest product and brand collaboration launches. Using my knowledge of the films, characters and the brand, I integrate quotes, lyrics and subtle puns into each description, reflecting Disney's uplifting TOV. Due to Disney's fanbase, the information for each item requires extreme accuracy, showcasing franchise familiarity and connecting to the audience through this. The products covered include homeware, apparel, accessories, toys, costumes, collectables and gifts.   disney irregular choice bambi shoes disney marie money bank disney mary poppins returns hunter boots disney mickey mouse necklace
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Stay Wild Swim
Stay Wild Swim is a premium swimwear brand made from regenerated ocean plastic. For their launch, the brand wanted to create a sustainable brand directory, which I wrote in its entirety. It covered curated ethical and eco-friendly businesses across fashion, beauty, travel, handbag essentials and homeware. stay wild swim ogranic parcstay wild swim 1 hotels central park new york stay wild swim whitepod eco pods stay wild swim thailand eco lodges stay wild swim hand-blown recycled homeware stay wild swim the future kept stay wild swim turtle bags stay wild swim christy dawn stay wild swim reformation
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Feel Unique
From 2015-2016, I worked as Email Copywriter for Feel Unique, Europe's largest online beauty retailer. As a team, we put out 6 emails a week under overarching themes to global customers. They would highlight new launches, offers and any editorial features we wanted to shout about. I would analyse click-through rates and amend CTAs to boost readability. Seeking a more seamless way to work, I completely revamped the designing process to ensure a more efficient process.  

Email examples

feel unique palettes email feel unique email a touch of frost feel unique beauty bulletin email
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Gallery Magazine

Gallery Magazine

Gallery is Jersey’s local style magazine in which I wrote a fashion and beauty column to let shoppers know of the latest trends, launches and events on offer in store.

March 2017 

gallery magazine beauty column march 2017

gallery magazine women's fashion column

gallery magazine mens fashion column

February 2017

gallery magazine valentine's day outfits  gallery magazine de gruchy's wedding list

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Cabana Canary
Cabana Canary is the online store for Dallas-based boutique shops, Cabana and Canary. Throughout 2017, I worked with them from their web launch to create product descriptions for their high-end stock items, including pieces from Roksanda, Odeeh and No. 21. I initiated a TOV, keeping it in line with the luxury nature of the designs whilst incorporating the sassy and playful nature of the Cabana Canary customer. Here are some examples of my descriptions: cabana canary roksanda trousers cabana canary roksanda top cabana canary moon j trousers cabana canary goen j dress cabana canary frame top cabana canary frame dress cabana canary frame blouse
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De Gruchy

Seasons Magazine

De Gruchy is Jersey's largest department store (think of it as the Selfridges of the Channel Islands). Seasons magazine is a free monthly magazine for their customers. It's full of editorial content to inform customers of the latest trends, launches, events and upcoming promotions. Working closely with the Designer, I was required to write, edit and proofread all copy for the brochure. March 2017 - You can view this issue digitally here. February 2017 - You can view this issue digitally here. de-Gruchy-Seasons-Feb-2017-HOME_Page_2-1440x1022
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Barc London
Barc London is a luxury dog collar and lead company. For their launch, they needed a slew of SEO-based blog posts, which I had the pleasure of helping out with. I was given the title to then research the topic including keywords and wrote each blog post at an optimum 300 words. luxury gifts that your dog will love barc london   barc london dog treat recipes   travelling with your dog on a plane barc london

The Latest Dog Trends To Look Out For

How To Care For Your Dog With A Busy Schedule

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Why do I need a copywriter?

Some people don’t think that copywriting is important. Do you know what I say to those people?

According to Netcraft, there are over 1.8 billion websites out there right now. This number rises by over 150,000 per day and unless these websites are made up of purely pictures that’s a lot of copy.

You might not notice it a lot, but copywriting surrounds you. In the supermarket. At restaurants. In the shower. Contrary to popular belief, it often sways your buying habits, especially if it’s done well.

Copywriting needs to persuade the reader in as little as 8 seconds to not only understand what your brand does, but to convince them to buy your product or service, all the while being conversational, an extension of your ethos and with zero grammatical errors.

Can you help me do this?

Turns out, I can. I happen to know a few tricks.

Not many people know, but there are unwritten copywriting rules. I’ll let you in on one: starting with a verb evokes an action in the reader.

I can’t say any more, because if I told you, I’d have to kill you. Well, I wouldn’t, but you wouldn’t have much need for a copywriter.

Through my degree in marketing, my 5 years in the field and my feature writing diploma (E.C.Dip), I’ve picked up plenty of these tricks and I can use their wizardry on your brand.

Ok, so what experience do you have?

Fashion copywriting is my bread and butter. I studied it and I’ve done it for years. I’ve worked with brands like ASOS, Zalando and French Connection. I know the difference between a peak and notch collar, what a yoke is and never EVER say the word ‘trendy’. Your brand’s clothes will feel all kinds of fancy after being written about.

A pen company, luxury jewellers, employee perks supplier and dog accessories brand have all found solace in my writing services. What I’m saying is, I can write to sell for just about anyone, so maybe I could write for you too?

Still not sure? 

My name literally means ‘industrious’ in Latin, and I have the same initials as the Queen, so…

You know what to do

Let me help your business reach its optimum potential with the power of my copy. If you would like to get in touch, please email me here.

procopywriters member emily rodgers contently profile emily rodgers     copify logo emily rodgers

You can also view my Contently projects here, my Pro Copywriters Network profile here and my Copify profile here.

What my clients say about me:

‘Emily is fun, friendly and easy to work with.  She has a great writing style that she easily tailors to the target audience.  She is able to understand the requirements of the brief, select appropriate products and pull them together in an interesting, informative and engaging way.’ – Marketing Manager, de Gruchy’s department store.

‘Superb work by Emily, the very best content creator I have ever had.’ – Shopping App Founder.

‘Emily was quick to jump into the role and worked quickly and efficiently to help us be ready for our site launch. Not only is she incredibly talented, but her self-starter mentality and flexibility as our company grows through start-up hickups has made her a true asset. We consider Em a part of our team and could not come close to having the content we do without her!’ – Online Coordinator, Cabana Canary