As part of a team of 10 copywriters, we put out over 3000 products a week, having to write 90-95 product descriptions a day individually. On top of this, we wrote brand blurbs, category headers, worked on our own projects to better the copy process/TOV and consistency. We were also involved in a creative copy project from its inception, whereby we added oneliners into the bullet points to replicate the TOV on the rest of the site.

bybi brand blurb mane n tail brand blurb