Samples of product, category and brands descriptions for brands such as ASOS, Zalando and French Connection.

ASOS product descriptions and brand blurbs

In 2017, ASOS started to introduce creative copy lines to their product descriptions. I was not only lucky enough to be part of this project, but continue to be involved in producing fun and informative lines that make each description more exciting and personable.

Examples such as: ‘We don’t like to label, but this one comes in handy’ and ‘Check it before you wreck it’ were some of my approved lines. These are featured here, in a feature by Racked magazine.

Some of examples of brand blurbs:

brand description

Zalando category and brand descriptions

zalando category description

category descriptions

French Connection

Great Plains

Art Oro


Alex and Alexa


mirella dance dress

alexandalexa product description