French Connection

French Connection

In 2017, I worked as a Copywriter for French Connection. I wrote new season product descriptions, blog posts, category headers and refined the tone of voice.

During my time there, I reviewed the product descriptions using research by Mintel which showed that customers made buying decisions based on feel and touch. With this in mind, I integrated the feel and weight of the fabric into each product description using three keywords, a concept that the brand continues to adopt in their copy.

Blog posts

french connection menswear manual french style

French Style Icons

3 Ways To Wear: Men’s Swim Shorts

Product descriptions

french connection white maxi dress  french connection grey suit  french connection blue floral dress french connection black heels french connection black floral dress french connection black dress

 

Category headers

french connection bridesmaids dresses category header

french connection wall art category header

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